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Store of the Week: Chanel Madrid Store

Trini blog | Chanel Madrid store


When it comes to this particular store I have mixed feelings. On one hand Chanel is my favorite fashion brand in the whole universe, on the other hand I think this store is probably the worse Chanel store of them all. Why? I will tell you all about it.

When I say Chanel is my favorite fashion brand in the world I mean it, I really do. I have been a fan of Chanel ever since I was a teenager and the one big reason is what lies behind it. I identify myself with Chanel and I admire what they have done, it is classic, timeless, always in the same line, no matter how many twists and turns each collection has, no matter how much it evolves Chanel always stays on focus, it has this continuity that starts back in 1909 and that my friends is something hard to do.  Now just because Chanel is my number one does not mean I am going to be a fan of every Chanel store in the world, unfortunately they are all very different from one another and from it’s original, flagship store in Paris.

Chanel Madrid store is very small (see picture) compared to all Chanel stores I’ve been to, and sadly the stock is limited as well. It is fine if you are looking for a classic pair of flats or for a classic medium flap, but if you are after seasonal items, then you are in for a disappointment. First of all the selection of items they bring each collection is sadly always the worse, and by that I mean the flashiest most adorned designs, loudest colors, etc. I was told each manager chooses what they “buy” for their store so the stock in a store highly depends on the manager’s tastes which here I am sorry to say is not very good. Besides that the seasonal items variety is terribly small. For my international readers if you are ever in Spain, Barcelona store is one hundred times better, bigger, more stock, more variety, everything!

Not everything is bad though, S.A’s are very nice and polite specially with men who are always a little lost, believe me my boyfriend is quite clueless and he has received great help and the most awesome customer service when going on his own.

Overall I would give it a 6.5/10 only because of the awful stock issues and size of the store.

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Cuando hablamos de esta tienda en particular tengo sentimientos encontrados. Por una parte Chanel es mi firma de moda favorita y adoro to lo que hacen pero por otro creo que probablemente esta sea la peor tienda de Chanel de todas. Porque? Os lo voy a contar.

Llevo admirando Chanel desde que era una adolescente, no solo porque me gusten los diseños sino por lo que hay detrás de la firma. Me identifico completamente con los valores y la imagen de la marca: lo clásico, atemporal, siempre en la misma línea, no importa cuantas vueltas y enfoques den a sus colecciones no importa cuanto evolucionen nunca pierden su esencia, tienen esta continuidad que llevan arrastrando desde 1909 algo muy difícil de lograr ya que por mucho que existan casas antiguas han perdido por completo la imagen que tuvieron en sus comienzos. Ahora no porque Chanel sea mi número uno significa que voy a ser fan de cada una de sus tiendas, lamentablemente difieren mucho de unas a otras y sobre todo de su original, la primera tienda en Paris.

La tienda de Chanel en Madrid es pequeña (como podéis ver en la foto), y tristemente su stock es limitado. Si vais en busca de las clásicas bailarinas negras o el 2.55 mediano no tendréis problema pero cuando se trata de los items de temporada entonces la cosa cambia. La selección de items que traen cada de temporada son en mi opinión los menos deseables y a esto me refiero los mas recargados, en los colores mas estridentes y lo menos “usable” en general. Justamente un dependiente me dijo una vez que cada director/a de boutique escoge los items que van a vender en cada tienda, si esto es realmente así entonces cada tienda depende exclusivamente del gusto de su directora y en este caso no me parece muy acertado. Aparte de este inconveniente la selección de items de temporada también escasea bastante. Por eso para quienes estéis pensando en hacer una compra en España os recomiendo a ojos cerrados la tienda de Barcelona es mucho mas grande, tiene mas stock, la selección es impecable y hay mucho mas variedad!

Ahora bien no todo es malo en esta tienda, los dependientes son verdaderamente agradables y eficientes, especialmente con hombres que compran solos que a decir verdad siempre están un poco perdidos en el tema de colores, diseño, tamaños, a mi novio le han ayudado mas de una vez y ha quedado encantado con el servicio al cliente y yo como consecuencia!

En general le doy un 6.5/10 mas que nada por el tema de stock y variedad.


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