What: Jet Feel Good Fashion, New Logo and New Collection Launch Event
When: Last week
Where: Cresta Shopping Center - Johannesburg
Value Fashion and homeware brand Jet this month launches its refreshed brand and payoff line with the opening of its new flagship store at the Cresta Mall in Johannesburg. The introduction of the retailer’s new look follows extensive research and is aligned with the brand’s revised positioning, ‘Feel Good Fashion for Everyone”. The new store’s highly visual and attractive merchandising manifests the shift in the brand.
Jet’s collection showcases this season’s biggest trend call-outs in both casual and formal wear. The season is inspired by the festival look and 70’s nostalgia, with a strong influence of denim and neutrals, hints of fatigue and accents of fuchsia and soft teal. Yellow and white are a key for dresses this summer in both maxi and midi lengths.
Here are my favorite looks of the night
The kids range and models definitely stole the show on the catwalk.
The new Spring - Summer range is so beautiful and affordable. Jet really has unbeatable prices.
One of the trends this year talks about leaves, palm trees motifs and bright colors. This dress from Jet is the perfect sample of this. I love this garment and its relaxed silhouette. I styled it with brown boots and bag to create contrast.